I”m not talking their demographic, WHO are they? Pick one audience or program and drill down. Survival of the fittest is the name of the game.Īs a large (or even not so large) organization, you likely have a lot of different programs, so many in fact, it may be impossible to know where to begin to innovate in mobile. They (new nonprofits and generations) are also the ones most quickly adopting mobile technology. They ARE the younger generations and thus know which messaging, channels and technology will connect with their (ehem – YOUR future donors). Frustration over slow-moving bureaucracy and inability, or refusal, to innovate. Those newer nonprofits sprouting up who opened their doors recently with little more than inspiration? Um, they did so out of frustration. Don’t end up like these guys (Courtesy of ) Ask Bank of America, Netflix and Susan G Komen. Now everything is about transparency and group-think. You had brand recognition, people blindly gave without question because there was no transparency in the system. Frankly, fewer differing generations to communicate and engage with since people weren’t living as long. Ten years ago there was less competition. (Even though the status-quo is not cutting it!) Most larger, even some small and mid-sized institutions, do not embrace change well and they certainly aren’t fearless. None of these words sounds even remotely like innovative. ![]() Size, complexity, bureaucracy, steeped in traditition. Her large, established (dare I say archaic?) organization could eventually go by way of dinosaurs – extinct. Her voice panicked, she was wondering how I could help arm her with next generation engagement tactics and information to build up their list of new donors. Had a great call today with a development professional from a large health-related nonprofit.
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